Hi and welcome to my blog which tracks the research, planning and pre-production work for a new music video for Daft Punk's Around the World. You can also find on here sample footage, rough cuts, behind the scenes and other vodcasts, weekly podcasts, and ongoing reflection on the process. Please use the links list provided to quickly find what you are looking for!
Our Track: Daft Punk - 'Around The World'
Friday, 15 February 2013
Retromania (TC)
Simon Reynolds explores in his book Retromania: Pop Culture's Addiction to its own Past the way in which current pop culture constantly references its own history and how it is influenced by it. For example high street shops like Top Shop selling clothing to young people today with images of Blondie and Resevouir Dogs on them (own one) as well as tie dye everything. As well as the recent surge in older music videos and acts being showcase and advertised on you tube or music video TV channels. Reynold explains how such a surge in 'Retromania' at present has caused the pop following public to reach a 'tipping point' and questions wether our sense of nostalgia is preventing us from moving forwards and thus looking back and creating new from old. Our act daft punk could be argued to have taken hold of this Retromania by simply not changing. They have therefore become popular as they once were before in the early 90s. They have kept hold of their 'original' audience as well as gaining a new one, a younger audience who are attracted towards their Retro existence.
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