Genre Specific Video Deconstructions

Here is a lise of videos specific to the genre we where looking at: 

• DJ Mehdi - Signatune
• Cassius - I Love You So
• DSL - Supalove
• Avicii - Levels
• Sebastian - Embody
• Deadmau5 - Ghosts 'n' Stuff
• Knife Party - Centipede
• Skrillex - Ruffneck
• Nause - Hungry Hearts
• Avicii - Silhouettes
• Axwell - Feel The Vibe
• Justice - New Lands
• Magnetic Man - Getting Nowhere
• Swedish House Mafia - Greyhound
• Wolfgang Gartner - Illmerica
• Zedd - Stache
• Justice - Stress
• Skrillex - Summet
• DJ fresh - Louder
• Mylo - Doctor Pressure
• Swedish House Mafia - Grey Hound
• Example, Bar 9 Remix - Kickstart
• Magnetic Man - I need Air
• Doves - Winter Hill

Summary: 

From the Videos specific to our genre it was important to build on the knowledge and conventions gained in previous videos and apply it to our own video. We took note of a lot of the different features of music videos from our chosen genre. Again we saw conventions pop up from previous videos such as intertexual references and editing styles either being continuity or dis-continuity. We also see the use of things such as viral marketing strategies and the use of digital technology to help spread the video along with easily replicable dance moves. Things like references to the artist or track inside the narrative of the video with the names written on the wall or a drink can etc. In this genre we could see the use of dance moves and action sequences are very common. These help appeal to the chosen audience of the video and something we needed to take into account.

General Music Video Deconstructions

General Video Deconstructions:

• Slipknot - Duality
• The Doors - People Are Strange
• Red Hot Chilli Peppers - By The Way
• Ok Go - Needing/Getting
• Foo Fighters - Learn To Fly
• Wheatus - Teenage Dirtbag
• Two Door Cinema Club - Something Good Can Work
• Red Hot Chilli Peppers - Under The Bridge
• Queens Of The Stone Age - No One Knows
• Alt-J - Breezeblocks
• Avril Lavigne - Girlfriend
• Blink 182 - After Midnight
• Bowling For Soup - 1985
• Ed Sheeran - You Need Me, I Don't Need You
• Green Day - Walking Contradiction
• Katy Perry - Wide Awake
• Madonna - Papa Don't Preach
• OK Go - Here It Goes Again
• OutKast - Hey Ya!
• The Darkness - I Believe in a Thing Called Love
• Fat Boy Slim - Weapon Of Choice
• Talking Heads - Once in a Lifetime
• Bjork - Hunter
• Rammstien - Du Hast
• The Gorillaz - Stylo
• The Pharcyde - Drop
• Squarepusher - Come on my Selector

Summary: 

These first videos we looked at, at the start of the year helped us to understand some of the main conventions of music videos in general. All of these videos had good features which could be used to help with our own production. Points for example the use of editing and effects to include a wider target audience. Also the use of transitions to help add variety to the video and make it engaging. Andy noticed the used of exaggerated stereotypes as well as intertexual references. Also the use of things like multiple layering and projection was used effectively in the video for 'Under the Bridge'. 

All of these videos helped us grasp an understanding of performance and narrative footage as well as concept in a music video. It was also important to look at the editing styles and whether it was in continuity or not. The use of colour correction and things like slow-mo and time reversal stood out to me in some of the videos and the changes in editing pace which come with different parts of the song. The use of mis-en-scene is also important in order to maintain verisimilitude and keep the video interesting. The use of effects in the video  'once in a life time' also shows how video production has changed over the years and the improvements in technology. It is also apparent the different editing styles used show genres. We can see this due to the variety of different genres on show in our blogs.

Podcast 7 - Production Plans

A quick podcast going over some of the production schedule in the near future.

Production Schedule

 This is our production schedule used to plan what we filmed on shoots. This helped us plan our time on shoots and get the filming done that we needed to do. Each lesson we could use the sheet to tick off what scenes we had filmed and what still needed to be shot. We could then list the time and location as well as the people completing the task. 

First Page

Second Page

Thrid Page

Summerising Video Deconstructions 6-10

Two Door Cinema Club - Something Good Can Work: What stood out to me in this video was the good contrast between continuity and dis-continuity editing and the effects that where used. The way transitions made the video interesting to the viewer as well.

Red Hot Chilli Peppers - Under The Bridge: The way the video combined performance footage with porjections and multiple layering stood out to me. Also the different enconters within the opening section of the video relate to our own production as well.

Queens Of The Stone Age - No One Knows: This video combined narrative with humour to create an effective video. Again the effects used in the peace help to engage and appeal to a wider audience.

Alt-J - Breezeblocks: This video stood out to me due to the constant change in time and reversal of footage in slow motion. The lighting and colours also made the video very engaging and emphasised the narrative throughout.

Shooting Schedule #19

This next shoot in Leeds is going to be important for our final cut. We hope to get industrial looking footage from around Leeds and at a record shop in a shopping centre. The shoot we will catch the train into Leeds in the morning and film in the day. We will also get footage in the busy streets for a time lapse type shot. Hopefully we can make the most of this shoot and get lots of good shots.
Footage to get:

• Record shop
• Busy streets
• Dark arches
• Cut away shots
• High angle city shots

Location: Leeds

Equipment: Tripods, HD cameras, Figrig

Group members: Tom, Will, Andy

Shooting Schedule #18

This next scene is for a busking encounter. Once we've done this we should have enough footage to fill our next rough cut. We will go down to the train station in Ilkley to film a staged scene with Andy playing the traveller.
Footage to film:

• Busking encounter
• Train station footage 

Location: Ilkley

Equipment: Tripod, HD cameras

Group members: Tom, Will, Andy