Song: I Love U So
Year: 2010
Genre: Electronic House
Cassius is a French musical duo that records and releases music under Edrec, The group consists of producers, Philippe Cerboneschi and Hubert Blanc-Francart, better known as Philippe Zdar and Boom Bass.
The video for 'I love u so' is a concept video based around an iPhone app they made especially for the video. The app features different people (some from the Ed banger record label) putting the phone in front of their face with different lips mouthing the lyrics to the track. 
The lyrics to the song are very minimal and repetitive as is common with the genre, the lips repeat the words 'I love you so, but why I love you i'll never know'. This video is a good example of having something fans can use to advertise the video. The app used in the video is available to download so people can use it to make their own version of the video.The video features mainly medium close up shots of the people in the video including panning and high angle shots. It features people in clubs and also the app over inanimate objects and a dog for example. The song also includes cutting to the beat which appears to be a prominent feature of the videos I've looked at so far.
What we took from the video:
- Concept video
- Continutiy editing
- Lip syncing
- Mobile app
- Cutting to the beat
No comments:
Post a Comment