Song: Signatune
Genre: Electronic House
Year: 2007
The video for DJ Mehdi's 'Signatune' features narrative footage without any performance. The video features a man training for what at first seems like an athletic competition of some sort, the video uses a narrative enigma up until near the end of the video where we discover the competition is who's car has the loudest stereo system. 
This narrative appears to be linked with films such as Rocky where he is trained up in preparation to the big fight. There is no apparent link between the song and the video however this is most likely due to the song having no lyrics which is common for this genre.
The video is edited in a continuity style, however features some shots slowed down to create more of an impact. There is also a diegetic interlude as the host of the competition announces the competitors, the song is also featured in the narrative when it is played out of the cars speakers.
The music video is most likely targeted at a male audience from age 15-24 due to the characters in the video being mainly male and the theme of the video is very masculine featuring competition between the two people. In the end of the video the main character we have been following wins the event and goes on to celebrate in a rather comedic fashion.
This song is also produced under Ed Banger records the same label which produces our chosen artists albums.
What we took from the video:
- Slow motion
- Comedy
- Intertexuality
- Diegetic interlude
- Narrative
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