Target Audience (TC)

Our target audience is male and female aged 15 to 24. This is because the genre of music we have found appeals to this age range the most. The music is likely to be played in clubs and at festivals and 18 to 24 year olds are the average age range at these locations. The genre of music is also listened to by those aspiring to go clubbing or are interested in the dance music scene and we have found this age range to be 15 +. The act itself has a very broad following due to the fact that Daft Punk have been around since 1993. We are aiming to appeal to audience which where of the ages 15 to 24 when they first became famous and a current audience of this age range.


We are also targeting a secondary tween audience. Many younger teens 12+ listen to music often associated with an older group as they aspire to be like them therefore we have included them in our target audience. We have not focused our project on appealing to them directly but we have considered them. For example excluding any references to sex, drug taking or drinking directly meaning our music video would be able to be played before the watershed hour.