More Brand Recognition (TC)

As daft punk has been active in the music scene since 1993 they have made many appearances in pop culture across all forms of media. They are instantly recognisable due to their helmets which are donned whenever they perform live or appear in public. This signifier is a great way of attracting attention and also a non text based way of advertising themselves. Along side a unique font and punchy name they have a global and fan base. Daft Punk is a strong brand because of all the above.


Their most recent appearance was in the film Tron in which they played themselves (un-named but as DJ's). As they created the soundtrack for the film they publicised their new album Tron as well as the film. an example of horizontal integration between two industries.

They have also made appearances in the Simpsons and in many TV adverts such as Adidas originals, Sony Ericson and Gap. They have even had limited edition coca cola bottles 'inspired by them' sold exclusively called Daft Cola which is now being sold for £50 + a bottle.