Genre Specific Video Deconstructions

Here is a lise of videos specific to the genre we where looking at: 

• DJ Mehdi - Signatune
• Cassius - I Love You So
• DSL - Supalove
• Avicii - Levels
• Sebastian - Embody
• Deadmau5 - Ghosts 'n' Stuff
• Knife Party - Centipede
• Skrillex - Ruffneck
• Nause - Hungry Hearts
• Avicii - Silhouettes
• Axwell - Feel The Vibe
• Justice - New Lands
• Magnetic Man - Getting Nowhere
• Swedish House Mafia - Greyhound
• Wolfgang Gartner - Illmerica
• Zedd - Stache
• Justice - Stress
• Skrillex - Summet
• DJ fresh - Louder
• Mylo - Doctor Pressure
• Swedish House Mafia - Grey Hound
• Example, Bar 9 Remix - Kickstart
• Magnetic Man - I need Air
• Doves - Winter Hill

Summary: 

From the Videos specific to our genre it was important to build on the knowledge and conventions gained in previous videos and apply it to our own video. We took note of a lot of the different features of music videos from our chosen genre. Again we saw conventions pop up from previous videos such as intertexual references and editing styles either being continuity or dis-continuity. We also see the use of things such as viral marketing strategies and the use of digital technology to help spread the video along with easily replicable dance moves. Things like references to the artist or track inside the narrative of the video with the names written on the wall or a drink can etc. In this genre we could see the use of dance moves and action sequences are very common. These help appeal to the chosen audience of the video and something we needed to take into account.

General Music Video Deconstructions

General Video Deconstructions:

• Slipknot - Duality
• The Doors - People Are Strange
• Red Hot Chilli Peppers - By The Way
• Ok Go - Needing/Getting
• Foo Fighters - Learn To Fly
• Wheatus - Teenage Dirtbag
• Two Door Cinema Club - Something Good Can Work
• Red Hot Chilli Peppers - Under The Bridge
• Queens Of The Stone Age - No One Knows
• Alt-J - Breezeblocks
• Avril Lavigne - Girlfriend
• Blink 182 - After Midnight
• Bowling For Soup - 1985
• Ed Sheeran - You Need Me, I Don't Need You
• Green Day - Walking Contradiction
• Katy Perry - Wide Awake
• Madonna - Papa Don't Preach
• OK Go - Here It Goes Again
• OutKast - Hey Ya!
• The Darkness - I Believe in a Thing Called Love
• Fat Boy Slim - Weapon Of Choice
• Talking Heads - Once in a Lifetime
• Bjork - Hunter
• Rammstien - Du Hast
• The Gorillaz - Stylo
• The Pharcyde - Drop
• Squarepusher - Come on my Selector

Summary: 

These first videos we looked at, at the start of the year helped us to understand some of the main conventions of music videos in general. All of these videos had good features which could be used to help with our own production. Points for example the use of editing and effects to include a wider target audience. Also the use of transitions to help add variety to the video and make it engaging. Andy noticed the used of exaggerated stereotypes as well as intertexual references. Also the use of things like multiple layering and projection was used effectively in the video for 'Under the Bridge'. 

All of these videos helped us grasp an understanding of performance and narrative footage as well as concept in a music video. It was also important to look at the editing styles and whether it was in continuity or not. The use of colour correction and things like slow-mo and time reversal stood out to me in some of the videos and the changes in editing pace which come with different parts of the song. The use of mis-en-scene is also important in order to maintain verisimilitude and keep the video interesting. The use of effects in the video  'once in a life time' also shows how video production has changed over the years and the improvements in technology. It is also apparent the different editing styles used show genres. We can see this due to the variety of different genres on show in our blogs.

Podcast 7 - Production Plans

A quick podcast going over some of the production schedule in the near future.

Production Schedule

 This is our production schedule used to plan what we filmed on shoots. This helped us plan our time on shoots and get the filming done that we needed to do. Each lesson we could use the sheet to tick off what scenes we had filmed and what still needed to be shot. We could then list the time and location as well as the people completing the task. 

First Page

Second Page

Thrid Page

Summerising Video Deconstructions 6-10

Two Door Cinema Club - Something Good Can Work: What stood out to me in this video was the good contrast between continuity and dis-continuity editing and the effects that where used. The way transitions made the video interesting to the viewer as well.

Red Hot Chilli Peppers - Under The Bridge: The way the video combined performance footage with porjections and multiple layering stood out to me. Also the different enconters within the opening section of the video relate to our own production as well.

Queens Of The Stone Age - No One Knows: This video combined narrative with humour to create an effective video. Again the effects used in the peace help to engage and appeal to a wider audience.

Alt-J - Breezeblocks: This video stood out to me due to the constant change in time and reversal of footage in slow motion. The lighting and colours also made the video very engaging and emphasised the narrative throughout.

Shooting Schedule #19

This next shoot in Leeds is going to be important for our final cut. We hope to get industrial looking footage from around Leeds and at a record shop in a shopping centre. The shoot we will catch the train into Leeds in the morning and film in the day. We will also get footage in the busy streets for a time lapse type shot. Hopefully we can make the most of this shoot and get lots of good shots.
Footage to get:

• Record shop
• Busy streets
• Dark arches
• Cut away shots
• High angle city shots

Location: Leeds

Equipment: Tripods, HD cameras, Figrig

Group members: Tom, Will, Andy

Shooting Schedule #18

This next scene is for a busking encounter. Once we've done this we should have enough footage to fill our next rough cut. We will go down to the train station in Ilkley to film a staged scene with Andy playing the traveller.
Footage to film:

• Busking encounter
• Train station footage 

Location: Ilkley

Equipment: Tripod, HD cameras

Group members: Tom, Will, Andy

Summarising What I Took From the First 5 Videos I Analysed

Slipknot - Duality: From these video I picked up a variety of the basic conventions in music videos, this include the shot types and variation which is key in making an engaging video. Also the pace of editing keeping in fitting with the song and which part of the song it's on.

Red Hot Chilli Peppers - By The Way: In this video lighting as well as performance footage played a major part. As well as the use of hand held camera work which gives the video as sense of realism. I found the linking of narrative and performance is also important to a good video.

Ok Go - Needing/Getting: This was a great example of a concept video with a great idea. It shows the importance of building up a viral reputation for good music videos. Ok Go have a track record of making fun concept video like this and shows the importance of having a strong music video.

Foo Fighters - Learn To Fly: This video demonstrated the use of humour in a video as well as using a variety of characters to keep interest. The video used some nice effects as well as editing techniques and implemented performance footage nicely.

Whetus - Teenage Dirtbag: This video uses narrative development and performance footage together. The video also is a tie in with a film which shows the cross platform diversity of music videos.

Shooting Schedule #17

In the morning Me and Tom will film around the all saints church in Ilkley and possibly get footage inside. After we will meet up with Andy and film the Bakery sequence to add to the footage from that we got earlier. Again this will depend on them letting us film and how busy it is. Then we will do the charity shop, hopefully we can get lots of footage in this shoot for a long encounter which could be quite effective. Then we can head back up to school to upload clips.  
Footage to get:

• Church footage/encounter
• Bakery encounter
• Charity shop encounter 
• Cut aways

Location: Ilkley 

Equipment: Tripods, HD Cameras, Figrig

Group Members: Tom, Will, Andy

Shooting Schedule #16

Tom and Andy are going into Leeds to film a breakdancing scene and hopefully get some footage on the train and around Leeds. Tom had booked studio space at Leeds met university to film another encounter.
Footage to get:

• Breakdance encounter
• Leeds footage
• Train footage

Location: Leeds Met

Equipment: Tripod, HD Camera, Figrig

Group Members: Tom, Andy

Shooting Schedule #15

Tomorrow morning we will be filming two more encounters for our video. We are going to attempt to stage a magazine seller in the middle of Ilkley. We are going to do this in the morning in order to make sure the streets are not to busy. We are also going film in the park to get some general footage of the traveller on swings etc. 
Footage to get:

• Magazine encounter
• Park footage 
• Walking footage

Location: Ilkley

Equipment: Tripods, HD cameras, Figrig

Group Members: Tom, Will, Andy

Podcast 6 - Filming

Our 6th podcast going over filming we did yesterday and at the week-end. 

Shooting Schedule #14

Tomorrow we are going to try and film more of the encounters as well as the scene with the taxi. 

8:45 - Meet at my house to get equipment and head off to film taxi sequence
9:00 - Film taxi scene 
9:30 - Train station encounter 
10:00 - Skateboarding in the street 
10:30 - Head back to school to meet Andy
11:00 - Film lift sequence 
11:30 - Upload footage at school and head to lunch
13:00 - Head to do hairdresser encounter
14:00 - Big Issue seller 

Designing The Digipak

We used photoshop elements with a variety of tools as well as pictures we took of the briefcase in our video. I took multiple shots of the briefcase in order to pick the best one to put on the digipak. I used tools such as: Emboss, clone stamp and the marquee tool. I used a picture from google images for Daft punk as well as the world and layered text 'around the world' behind.

Layered Text

Emboss Tool

Different Layer Styles

CD 

Front Cover

Side Of Case Used For The Spline

Back Case - Decided Not To Use Because Of Lettering

Image We Used

Dummy Audience Feedback

Some feedback gotten on the original design for the Digipak. Hopefully we can use this to improve the digipak. Most people enjoyed the old worn style of the front cover and the embossed look. However, the back cover could have done with some improvements. 
The text which made up the track listing on the back could have been clearer or possibly used a different font. They liked the attention to detail on the back as well and the record logos. Overall good but some improvements need to be made including using original imagery. 

Shooting Schedule #13

On saturday we are going to be filming up on the moors to get some extra footage to go in our rough cut. We are also going to try and film in the bakery for another encounter depending if they will let us and how busy the shop is. Tom will play the traveller for the first part where as me and Andy will film. 
Footage to get: 

• Misc walking
• Cut away shots
• Bakery encounter

Location: Ilkley 

Equipment: Tripod, Figrig, HD cameras

Group Members: Tom, Will, Andy

Shooting Schedule #11

The next shoot we hope to be able to film a number of encounters with the traveller. This will include the taxi scene and putting the CD in the car as well as Skating, buying a ticket and lift sequence. These will be filmed in a variety of locations around Ilkley and in school. This will be filmed over the course of a Tuesday morning giving us a chance to film all the footage. The taxi scene will be filmed with Tom's car. These should help us fill in footage for a lot of the song. 
Footage to film:

• Taxi sequence 
• Train station encounter
• Skateboarding 
• POV shots
• Travelling footage

Location: Ilkley station, Back alley, School

Equipment: Tripod, Figrig, HD cameras

Group Members: Tom, Will, Andy

Shooting Schedule #12

In the afternoon we are going to film Tom and Andy in the an encounter in Ilkley. Tom is going to do magic and card tricks and Andy will play the traveller for this scene. This will be a quick encounter with plenty of close up shots and wide angles on Tom's hands. This will give us more footage towards our next rough cut. 
Footage to film: 

• Magic Encounter
• Cut away shots
• Traveller walking

Location: Ilkley

Equipment: Tripod, HD cameras, Figrig

Group members: Tom, Will, Andy

Shooting Schedule #10

This shoot will be at Leeds train station. We hope to get footage here which can be added to the train station encounter as well as general footage for cut aways etc. Again there may be issues with filming inside the train station as there was with the airport, however hopefully we can use a hand held camera to not draw attention. 
What to film:

• Cut away shots
• Misc footage
• Train arriving

Location: Leeds station

Equipment: HD camera

Group Members: Tom

Digipak Feedback

Initial Digipak Design 

Final Design