Hi and welcome to my blog which tracks the research, planning and pre-production work for a new music video for Daft Punk's Around the World. You can also find on here sample footage, rough cuts, behind the scenes and other vodcasts, weekly podcasts, and ongoing reflection on the process. Please use the links list provided to quickly find what you are looking for!

Our Track: Daft Punk - 'Around The World'

Sunday 30 December 2012

What's Your Favourite Genre? Poll Results!

Near the start of the year I put a couple of polls on the side bar of my blog, the first of which was asking people what was their favourite genre of music. I got a good response to this poll with thirteen people responding showing it's a good tool for basic audience feedback. The top result surprised me as five votes for Smooth Jazz. Whether this was peoples actually opinion or they just put it down as a joke I don't know, however many of the other results where interesting to note. There where two votes for Classical music which possible shows an older audience viewing my blog as well as two votes for death metal a sub genre we have looked at this year. One vote was for Dubstep, a sub genre related to house/electronic music we are looking at for our own project. Also one music was cast for the genre of Rock. This choice I thought would be more popular along with genres like Pop music and Hip-Hop. I feel these results show a less mainstream audience for our blogs and music video which would fit with our targeted audience. 

Shooting Schedule #9

This is going to be a small shoot in Leeds filming misc footage with busy streets and cut away shots to be used in our video. This footage is going to be filmed in the city centre and using some industrial locations.
Footage to get:

  • Miscellaneous shots
  • Cut away shots
Location: Leeds city centre
Equipment: HD camera
Group member: Tom

Friday 28 December 2012

Shooting Schedule #8

Tom is going into Leeds this week to get footage at the airport as well as getting footage of planes landing and taxi footage. This will involve filming in Leeds Bradford airport as well as filming in an area for plane spotters. Hopefully we can get some footage, however filming inside the airport could be an issue with security. This footage can be used in a rough cut.
Footage to get:

  • Footage inside the Airport
  • Aeroplane landing
  • Taxi footage
Location: Leeds Bradford Airport
Equipment: Tripod, HD camera
Group Members: Tom


Tuesday 18 December 2012

Podcast 4 - Update

This is our 4th podcast which goes over the filming session last week-end and the creative arts evening as well as plans for the future.


 

Time Sheet

Timesheet TC Version 1

Daft Punk - Online Footprint

Daft Punk Fan Forum
As well as having their own website there are many way to connect with Daft Punk through social media and other fan made sites. The official site includes exclusive news, songs and downloads for fans of the band. They also have a Facebook, Twitter and Youtube for connecting with their audience and uploading videos and content. They have articles in Mixmag as well as IMDB due to their work on the Tron soundtrack. 

The main fan forum I found was 'Thedaftclub' which advertises itself as the number one fansite for the french house band Daft Punk, featuring news, music, discussion and more. We also found this site very useful for gaining audience feedback from like-minded Daft Punk fans. There are also many other smaller independent sites and Facebook pages. On Youtube there are many different remixes and downloads all increasing the buzz around Daft Punk.

Daft Punk - Record Label Research

Daft Punk have produced music under the record labels for Soma, Virgin Records and more recently Walt Disney. Soma Quality Recordings (more commonly known as Soma Records) is a Scottish techno and house label co-founded in 1991 by the electronic music duo Slam. The label is known for releasing Daft Punk's first tracks from their 1997 album Homework

Virgin Records is a British record label founded by English entrepreneur Richard BransonSimon Draper, and Nik Powell in 1972. The company grew to be a worldwide music phenomenon, with platinum performers such as Roy OrbisonDevoGenesisKeith RichardsJanet JacksonCulture ClubSimple Minds,Lenny KravitzThe Smashing PumpkinsMike Oldfield, and more on their list of artists. It was later sold to Thorn EMI in 1992. Its American operations were merged with Capitol Records in 2007 to create the Capitol Music Group

Walt Disney Records is the flagship record label of the Disney Music Group and is owned by the Walt Disney Company. Walt Disney Records was formed in 1956 as Disneyland Records. Before that time, Disney recordings were licensed out to a variety of other labels such as (RCADeccaCapitol, and ABC-Paramount Records). As you can see from the progression of the record labels Daft Punk have attempted to appeal to a more mainstream audience with a broader appeal. They have gained recognition through their work on the Tron soundtrack through signing with Disney Records. It is also important to note these labels when it comes to making the Digipak and knowing which logos to include in the packaging. 




Monday 17 December 2012

Daft Punk - Appearances in Media

Appearance In Interstella 5555
Daft punk's popularity certainly owes itself to the many appearances in different media products and intertexuality. They have appeared on television multiple times through adverts and have been reference a lot in films and programs. In 2001 they appeared in a commercial for GAP clothing as well as on Cartoon network promoting the Toonami website. Anime influenced music videos from the discovery album also have featured in the feature length  Interstella 5555: The 5tory of the 5ecret 5tar 5ystem in which Daft Punk appears in their robot alter ego costume. In 2005 they also appeared in adverts for Sony Ericsson as well as Adidas. 

Daft Punk Featured On DJ Hero
In 2011, Coca-Cola distributed Limited Edition Coca-Cola bottles designed by Daft Punk (called Daft Coke). They were only sold in France. A newer version of these themed bottles now exist as collectors items, some parts of the bottles such as the cap and Coke logo being plated in gold. Daft Punk provided eleven new mixes featuring their music for the video game DJ Hero. They also appear in the game as playable characters, along with their own venue. The duo appear wearing their Discovery-era helmets and Human After All-era leather attire. In the 2012 episode of The Simpsons entitled The Day The Earth Stood Cool, recurring character Disco Stu, wears an outfit which is similar in design to the one's used by the band.
Reference In The Simsons

GAP Advert
Daft Punk have also been widely featured in other artists music. The duo has also been acknowledged in  'Losing My Edge', the first single by LCD Soundsystem, bragged about being the first to "play Daft Punk to the rock kids." LCD Soundsystem also recorded the song "Daft Punk Is Playing at My House", which reached #29 in the UK and was nominated for the 2006 Grammy Award for Best Dance RecordingThe Soulwax remix of the song also contains samples of many Daft Punk tracks as well as tracks by Thomas Bangalter. The song "Number 1 Girl" by the Dutch music project Le Le mentions the names Thomas Bangalter and Guy-Manuel de Homem-Christo among other producers and artists. Numerous other artists have remixed and sampled Daft Punks songs, probably most notably Kanye West's 2007 song 'Stronger'.

More recently the tune to Daft punk's 'Technologic' has appeared on a pizza hut advert. The lyrics have been changed to reference the pizza company instead of the original lyrics. This is a good way to get people to watch the original song as well as making a catchy advert. 

Digipak Design


Here is the initial design for the digipak, we based the design on the suitcase used in the video and took the pictures when shooting on saturday. For the digipak it's important to note the small details such as record labels and copyright information. I used the emboss tool in photoshop to create the text and the globe in the centre. I think the design is simple yet eye catching and will work especially well when it come to the final product on cardboard. We used a template from the musividz blog and downloaded the 'Daft Font' from dafont.com. As you can see also the front cover relates to the back.

Front Cover With Spine
Back Cover

Rough Cut 1

This is the first rough cut for our video idea edited by Tom. Some improvements to be made however we have filmed new footage which is currently being edited and will be out soon.

Artist Research - Daft Punk

Daft Punk is an electronic music duo consisting of french artists  Guy-Manuel de Homem-Christo and  Thomas Bangalter forming in 1993. They gained popularity and success in the 1990's house movement in France and produced their first single 'The New Wave' in 1994. The duo has been credited with producing songs essential to the french house scene. In 1997 they achieved success with the critically acclaimed album homework. Since then they have produced multiple albums and have had many successful singles appealing to a range of audiences. 

Bangalter and de Homem-Christo were originally in a band called Darlin', which disbanded after a short period of time, leaving the two to experiment musically on their own. The duo became Daft Punk, releasing their critically acclaimed debut album Homework in 1997. The 2001 release Discovery was even more successful, driven by the club singles "One More Time", "Digital Love" and "Harder, Better, Faster, Stronger". In March 2005, the duo released the album Human After All to mixed reviews. However, the singles "Robot Rock" and "Technologic" achieved success in the United Kingdom. Daft Punk toured throughout 2006 and 2007 and released the live album Alive 2007, which won a Grammy award for Best Electronic/Dance Album. The duo composed the score of the film Tron: Legacy and in 2010 released the soundtrack album of the film.

 Years before producing electronic music as a duo, they were stated to have shared tastes for Elton JohnMC5The Rolling StonesThe Beach Boys and The StoogesTheir outward personae have also changed over time. During their Homework years, the duo would usually wear masks to hide their appearance.When not wearing disguises, they occasionally preferred to be replaced by animation or have their faces digitally obscured for press kits. Very few official photos of the duo's faces exist, including a blurry one found in the Homework liner notes. This relates to our own music video as it is essential that we maintain a narrative enigma for our own main character too make the video effective.

Wednesday 12 December 2012

Digipak Layout


Shooting Schedule #7

This weekend we are going film scenes with the traveller as well as two encounters. First of all we are going to film the encounter with Tom doing magic in outside bluebell woods. This will involve a sequence of shots with card tricks and the dance incorporated. We will also film the traveller around the woods walking and then the interaction between the biker and the traveller. This should give us some valuable footage towards a first rough cut, however we still need more encounters for our final product.
Footage to get:

  • Card trick encounter
  • Miscellaneous walking
  • Biker encounter 
  • Woods footage
  • Directing footage
Location: Bluebell Woods, Ilkley
Equipment: HD cameras, Tripod, Figrig
Group Members: tom, Will, Andy

Saturday 8 December 2012

Shooting Schedule #6

We hope to get some good footage at the creative arts evening of different people replicating our dance moves with instruction for different group members. We also hope to show of things like the initial digipak design and magazine ad/poster. The video made from this footage can be used to try and extend our audience.
Footage we hope to achieve:
  • A variety of people taking part in the dance
  • Instructing people how to do the dance
Location: Ilkley Grammar School
Equipment: HD Cameras, Figrig, Tripod, Macbook
Group Members: Tom, Will, Andy

Thursday 6 December 2012

DIGIPAK Eg. 6: Madeon - The City

The digipak for Madeon's 'The City' follows a simple design which I have seen in a few of the digipaks I have analysed. The front of the digipak include the title of the album and the artists name which is in fitting with the common conventions. The artist and album name is also repeated behind the text on the front which is a nice idea and something I could see incorporating into the final design of our own digipak for around the world. 

The back cover is very simple with the track listed with a florescent glow around the outside of the text which would appeal to fans of the genre. The design company and record company also feature in the bottom two corners of the design. The blue and black theme runs throughout which looks very appealing. The inside cover has the same repeated pattern on the back with the outline of a city skyline in the top and bottom. The CD itself has text around the outside of it in the blue font with a large 'M' in the centre for Madeon. The design is aesthetically pleasing and features things we could use for our own design. 

Shooting Schedule #5

We have extended our idea to include a dance which can be replicated in order to help extend our products audience appeal. For this are going to do an instruction video for the dance using students in the 6th form centre in the hope we can show this at creative arts evening and get people to take part in the dance and replicate it.
Footage we hope to get:
  • Tom instructing the dance
  • Students replicating the moves
Location: Ilkley Grammar School
Equipment: HD Camera, Tripod
Group Members: Tom, Will, Andy

Sunday 2 December 2012

DIGIPAK Eg.5: Deadmau5 - For Lack of a Better Name

From this digipak for Deadmau5's 'lack of a better name' we can see many of the conventions commonly found in digipaks of this type. We can see the front cover has a worn cardboard texture with the Deadmau5 mask spray painted onto the front. We see the artists name and the album name on the front as we have on every digipak I've looked at. The text on the front stands out on the card background and the simplicity of this design makes it very effective in my opinion. 

The back cover of this digipak relates to the front as it is in the same style with the same simple font and image of the head. The artist and album title are again featured at the top and on either spine there is the album name however no record labels which is uncommon. The copyright information is in white at the bottom of the back which applies the conventions of digipaks. There is a barcode in the bottom right hand corner which normally feature on digipaks as well as the record label/distributor EMI. Overall I think this design works well however for our own digipak we would need to use more variety of fonts and colours to make the album stand out. 

Shooting Schedule #4

Tom is going to a club this weekend in order to try and get some very rough club/ party scene footage. This is going to hopefully be used in a initial rough cut. Oviously we will film the proper party scene at a later date to be used in our final cut, however this footage should give us an idea of editing styles and shot types which we can use for the final cut. Tom is using his phone camera as it would be a problem if his camera got lost or stolen etc.
What we hope to film:
  • Club/Dance footage
  • Misc club footage
Location - The Beaver Works, Leeds
Equipment - 720p phone camera
Group member - Tom

Friday 30 November 2012

DIGIPAK Eg.4: Daft Punk - Human After All



There is a clear theme running throughout this digipak design which is in keeping with the genre of music. The futuristic computer style to this digipak works well for the house genre of music and will appeal to that target audience. The font on the front is in keeping with the colour scheme which is nice as the purple and the yellow contrast to make the artwork stand out. The front cover is simple and in keeping with convention as it includes the name of the artist 'Daft Punk' and the album title. 

The spine of the album is again simple with daft punk down the side and the virgin records label included. On the back cover you see the name of each individual track as well as the track length. You always see the track listing however the track lengths are not always included on the back of digipaks. You can see the bar code on the back with a nice design leading of it. There is also copyright information in small as the bottom of the back cover as well as the virgin records logo and EMI logo. 

The inside cover to this digpak has information about the producer of the tracks and different people who contributed to the songs. There are the names of some of the more singles in this album in boxes dotted around the inside of the digipak which works nicely.
Some of the lyrics to the songs are also featured on the back of the digipak which is in keeping with the conventions I have seen. The design on the CD itself is very simple. The bright bold yellow makes it stand out with the words daft punk simply written on as well as two logos. Overall I think the digipak works well and follows many of the conventions we have seen so far, it is also in keeping with the house genre and should appeal to that target audience. 

Sunday 25 November 2012

Our Target Audience (TC)

Typical Male Target Audience: 
  • Fashionable clothing from high street brands
  • Uses face book and you tube either at home or on mobile device to listen to music or watch videos.
  • Wears music related clothing
  • Interested in a range of genres
  • Goes out clubbing or to concerts/gigs regularly
  • Has a disposable income to some extent (those not at uni)
  • Goes to festivals and would travel to see a act or band
  • Shops at top man, river island and other similar stores 
  • Downloads music on I tunes and owns an MP3 phone and Ipod
  • Facebook Likes might include, Deadmau5, Adidas, band Facebook pages
  • TV watched could include the Simpsons, Family Guy, Game of Thrones



Typical Female Target audience.

  • Goes out to night clubs
  • Similar interest to boys but prefers female vocal singers 
  • Enjoys dressing up to go out
  • imitates celebrity fashion and appearance, still a sense of aspiration
  • Disposable income spent on going out, clothes , accessories
  • watches videos on mobile device and at home
  • Music videos played very often in the house
  • Uses you tube, Facebook and twitter as well as other sharing sites like Instagram.
  • Facebook Likes might include, Rhiannah, Radio 1, Annie Mac.
  • TV shows regularly watched, Big brother, the apprentice, come dine with me 

Vodcast 4 - Digipak Conventions + Initial Idea

Here is a vodcast going over some conventions of the recent digipaks i've analysed.

Wednesday 21 November 2012

Shooting Schedule #3

Now that we have extended our idea to include a new character the traveller, we are going to get some initial footage and experiment with costumes. The idea is to make the traveller look wacky and enigmatic and we hope to achieve this look in the footage. This is also important as we can get feedback on the outfit and make improvements for the next shoot. 
Footage we hope to get:

  • Traveller leaving house
  • Footage with costume
  • Party sequence footage with DJ decks
Location - Tom's House
Equipment - HD Camera, Fig-rig, Tripod
Group member - Tom

Tuesday 20 November 2012

Podcast 2 - Digipak and Magazine Ad

Here's some info on planning and filming as well as details on our research into the ancillary texts.

Podcast 1 - Meet The Group

Here's our first podcast giving information about the group and our company as well as future plans and ideas.

DIGIPAK Eg. 3: Paul Westerberg - Stereo

This digipak for Stereo feature a close up image again in black and white of the artist looking into the camera. The name of the song and the artist are written centrally at the top of the cover in a worn down font. In the bottom right of the cover it says its written in realistic stereo sound. On the spine of the pack there is the artist and album names again as well as the record labels ad logos. CD number again is noted at the bottom of the spine. 

On the inside of the pack there are a few words from the artists and the song names with lengths of each song. Copyright information is also featured at the bottom of the inside of the cover. It also gives the names of the other band members and a link to the website. On the other side there is a picture about the documentary included in the pack which also acts as a sleeve for this video. This CD also include information on the record labels and copyright. The CD itself has the name of the artist written on it and copyright information written all the way around the outside of the CD. 

On the inside on the right there is details about the artist and the album making. The design throughout the pack is constant slightly western theme. There is more copyright info as well as things about the designer and management. On the back there is the song list placed to the right again with the caption 'Recorded In Realistic Stereo'. There is a bar code at the bottom centre and more writing about copyright and record label in small font including an email address and website. 

DIGIPAK Eg. 2: The View - Hats Of To The Buskers

The front of the digipak for this includes the title of the band and album as well as a graffiti print with various text. The front is mainly black and white apart from the hard which looks like its painted in pink and green. Another thing to note is the inclusion of the sticker on the front of the pack which gives details about the singles on the album and the CD number. 

On the spine of the CD again there is the name of the album and band in a small font as well as the CD number. There is no logos on the edge of the pack which from what i've seen is uncommon with the format. On the inside there is a picture of the different band members jumping through the air in black and white. The lack of lyrics or other information all seems to be uncommon with the digipak format. 

The CD is placed within a sleeve which is inside the left fold of the pack. On the sleeve there is a picture frame with the text 'Dreams, Romance and Excess'. On the back of the sleeve in the bottom right the CD number is noted once again. On the CD itself there is the same heart fro the front cover printed as well as a logo for the record label and copyright information in a small font around the outside. 

 On the back of the pack there is an image to the right depicting graffiti and artwork similar to that on the front cover. The song names are listed on the back in the same pink and green as before, also the song names are written in a variety of different fonts. On the bottom right there is a bar code. On the bottom left there is a logo for the record label '1965 Records'. There are links also to various websites such as the myspace, band website and record site. In a slightly smaller font under these the is copyright information and the year the CD was produced. 


Monday 19 November 2012

Animatic

This an animated storyboard with clips of sample footage and possible locations throughout hopefully giving you a better idea of what the video is going to be about.

DIGIPAK Eg. 1: Ignacio Fernandez - Buscare

The first point to make about the digipak is the bright contrasting colours on the front of the case. The reds, oranges and yellows give the pack a distinctive spanish theme related to the artist as well as connotations of sun and warmth. The guitar he is holding is coloured bright yellow, however the man holding it has been made sepia in order to make the guitar stand out. The words on the front also stand out against the white background in red and orange. 

On the inside of the pack there is a brown paper like texture to the design. The song names line the inside of the pack on the right along with details about vocals, guitar and percussion players as well as things like the producers at the bottom. On the right side there are lyrics to 3 different songs and a picture of 3 band members looking out into the distance. All of the text is in spanish which gives a clear indication of the target audience to this product. On the outside of the right fold there is a picture of Ignacio standing with the guitar case and a white shirt against the same paper brown background as before. 

On the edge of the sleeve there is detail of the record company 'CM Records' as well as the CM records logo. The artist and album are also noted along with the number of record. On the back of the case there is a lost of al of the songs as well as the length of the track. The pack also includes a video clip playable on Pc and Mac. There is also detail about the artist and the style of music and genre he plays, again in spanish. At the bottom of the pack there is information about the different instrument players. It also includes record label, CD type and a bar code. 

There is also a link to a website in the bottom left hand corner making it easy for fans to find out further information about the artists. There is also copyright information in a small font at the bottom of the pack at the back. The digipak overall is aesthetically pleasing and is very eye catching to someone looking to purchase it due to the colours on the album. 




Wednesday 14 November 2012

Vodcast 3 - Research Into Sub-Genre

A little vodcast on the conventions of the Nu metal sub-genre. This was part of our task to look into specific conventions from a sub-genre. 

New Quack Cuts Logo

I decided to make a 2D logo for quack cuts to go on any future vodcasts and team videos. I made it using After Effects CS6. The logo is simple yet effective, the font used was 'Colours Of Autumn' from dafont.com.



Sunday 11 November 2012

Aesthetica Short Film Festival

On friday we took a trip to York to visit the Aesthetica short film festival. The first venue we went to was a music video screening as it ties in with our coursework. We watched the videos for about an hour before the first master class. There where a lot of interesting videos on show from all around the world. Some from England, Europe and the US. A lot of the videos where concept and narrative, most of them didn't have any performance aside from the rock video. One video that stood out to me was Fossil Collective - Let It Go which used great animation to tell a story and stop motion. 

The first master class we went to was the Warp Films: The Latest in Film Production - This master class featured a talk from Barry Ryan head of production at Warp films, one of our exam case study s last year. The talk went over: The history of Warp, Details about films they have made and film making in the future. He went over in detail some of the challenges and successes of the Warp films along with Warp X and a bit about working with digital technology as well as the 10th anniversary of the company. The talk was insightful and interesting and should help us when it comes to re-sitting the exam in January. We also got to see a short comedy film called 'Cook Book' in the break between the two masterclasses. It managed to get the comedy across well without using any dialog which shows the importance of mis-en-scene and acting. 

The second talk was Danny Cohen on cinematography. It was an interview format in which we where played a clip from a film he has done camera work on. We saw extracts from Pierrepoint, This Is England and The kings speech. He talked out using different techniques about shooting different genres and films with different film sizes. He also talked about challenges for filming Les Miserables a new feature and live performances. He also took questions from the audience.    


Wednesday 7 November 2012

Vodcast 2 - Electronic/House Genre Conventions

This is a vodcast on the conventions we have noted from analysing videos from our chosen genre, the whole group features in this one. Edited by me.

Schedule For This Term

Deadline(s)





In most cases there will be a blog post with further information on any homework set. Dates below reflect the days we have a Media lesson.
WEEK 9 (5-8 Nov): 8th: Treatment + animatic.
WEEK 10 (12-15 Nov): 15th: Audience feedback on animatic (vodcast); sample scene1
WEEK 11 (19-22 Nov): 22nd: sample scene2
WEEK 12 (26-29 Nov): 29th: Separate vodcasts on the Cs+Cs of each ancillary. It would be useful to produce a 3rd sample scene, but this is optional.
WEEK 13 (4-6 Dec): 5th: Blog proofread incl. all links lists for each assessment criteria + evidence (incl. URLs) of application of 3+ theories from each of the 5 Q1b areas (MANGeR)
WEEK 14 (10-13 Dec): 10th: R.Cut1. 11thAncillaries (both) draft 1.
WEEK 15 (17-20 Dec): 19th: Self-assessment on each of the criteria incl. relevant links + info. List plans to improve further. 20th: R.Cut2, reflecting feedback on C.Arts Eve

Tuesday 6 November 2012

Coursework Pitch Video

Here is the pitch I did to the class about my idea for the coursework.

Monday 5 November 2012

Music Video Conventions For Vodcast 2

These are some of the conventions I have noted from the music video I have analysed on our genre.


  • Intertexuality: Signatune, Ghosts 'n' Stuff
  • Continuity Editing: Signatune, Supalove, Levels, Embody, Ghosts 'n' Stuff
  • Dis-Continuity Editing: Centipede, Ruffneck
  • Diegetic Sounds: Signatune, Embody
  • Lip Syncing: I Love U So, Supalove, Ruffneck
  • Club/Party Scenes: I Love U So, Ghosts 'n' Stuff, Hungry Hearts
  • Artist Linked With Video: Supalove, Levels, Hungry Hearts
  • Dance Moves: Supalove, Levels, Embody
  • Cutting To The Beat: Supalove, Embody, Centipede, Hungry Hearts
  • Colour Distortion: Supalove, Ruffneck
  • Special Effects: Levels, Centipede
  • Blurred Camera: Ghosts 'n' Stuff, Ruffneck
  • Extreme Sports: Ghosts 'n' Stuff
  • Fight Scenes: Ghosts 'n' Stuff, Ruffneck
  • Narrative Enigma: Centipede, Signatune
  • Multiple Layering: Ruffneck
  • Slow Motion: Ruffneck, Ghosts 'n' Stuff, Hungry Hearts
  • Snorricam: Ruffneck, Hungry Hearts

Eg. Video 20: Nause - Hungry Hearts

Artist: Nause
Song: Hungry Hearts
Genre: House
Year: 2012




The video starts out with the ident of the record label company and text introducing the song. The opening starts of focus as two boys walk towards the camera wearing leather jackets with slicked back hair. The camera cuts quickly as the boys walk through a shop with a two shot following them. 

They pick up some drink cans labelled nause on them which links the band into the videos narrative. One boy drinks the can whilst the other sprays a passer by with the liquid from the can. They run away through the streets with different shots such as a birds eye view. 

We then see the boys walk into universal studios which is the who the act is signed by. The boys get spoken too by two men a slow motion is used to enforce the bored look on their faces. The camera flashes and cuts and the boys try to enter a club however are turned down at the door. They then encourage girls waiting in line to come with them walk through the street again with what seems like a snorricam effect. 

The video cuts between them on the streets and a party scene this cutting increases in frequency as the song builds up and they enter the party scene with the girls from earlier. There are lots of flashing effects used to imitate a strobe light. At the end of the video it just cuts to the two boys stood in a tunnel with a black dog and then cuts to black.
 What we took from the video:
  • Shot types
  • Edting pace variation
  • Slow motion effects
  • Party scene ideas

Friday 2 November 2012

Shooting Schedule #2

The next shoot will involve filming mountain biking footage on the moor. The footage could potentially be used in the final product. We are still experimenting with a new song choice so we are going to have to see how the footage links in with different songs. This shoot can also be used as part of the location scout. 
What we hope to film: 

  • Mountain biking footage
  • Moors scenery 
  • Location scout
Location - Ilkley Moor
Equipment - HD Camera, Fig-rig, Tripod
Group member - Tom

Sunday 28 October 2012

Shooting Schedule #1

This is a schedule for the initial filming Tom is going to do this week, at this shoot we hope to gain some rough footage in order to get some feedback and ideas for future shoots. 
For this shoot we are going to try and get footage of:

  • Skateboarders
  • BMX Riders
  • Location footage
  • Skate park footage

Location - Leeds, Hyde Park 
Equipment - HD Camera, Fig-rig
Group member - Tom

Thursday 25 October 2012

Eg. Video 19: Skrillex - Ruffneck

Artist: Skrillex
Song: Ruffneck
Year: 2011
Genre: Dubstep



The video features a department store santa who is addicted to drugs and is on some unknown pills whilst talking to children. The theme of the video starts out very dark with a green tinted colour correction. As the song builds up a gang of people push into santa as he goes to deliver presents to the children. As the song builds up the the shot length gets shorter and shorter and the pace of the edit speeds up. The camera pans in and out on the santas face as the bassline wobbles. Blur and camera flares are also used in this sequence and also multiple layering. 

In the scene we see santa and the children screaming and the elf is lip syncing the lyrics. Lots of slow motion is used due to the slow time of the song. There is a chase scene where santa is being followed by the gang he ran into earlier. Some birds eye view and point of view shots are used as well as what appears to be a snorricam. Santa starts to get beaten up by the gang as the bass drops again and slow motion effects are used. 

Santa starts to fight back and there is shaky camera work as the action takes place. There is also a blur around santas face to possibly connote intoxication. He runs out of the building into the outside where it is snowing, he smiles up at the sky and his nose starts to bleed leaving a red patch which contrasts with the white snow. 
What we took from the video:
  • Blur effects
  • Lip syncing
  • Snorricam shots
  • Multiple layers
  • Slow motion