DIGIPAK Eg.4: Daft Punk - Human After All

There is a clear theme running throughout this digipak design which is in keeping with the genre of music. The futuristic computer style to this digipak works well for the house genre of music and will appeal to that target audience. The font on the front is in keeping with the colour scheme which is nice as the purple and the yellow contrast to make the artwork stand out. The front cover is simple and in keeping with convention as it includes the name of the artist 'Daft Punk' and the album title. 

The spine of the album is again simple with daft punk down the side and the virgin records label included. On the back cover you see the name of each individual track as well as the track length. You always see the track listing however the track lengths are not always included on the back of digipaks. You can see the bar code on the back with a nice design leading of it. There is also copyright information in small as the bottom of the back cover as well as the virgin records logo and EMI logo. 

The inside cover to this digpak has information about the producer of the tracks and different people who contributed to the songs. There are the names of some of the more singles in this album in boxes dotted around the inside of the digipak which works nicely.
Some of the lyrics to the songs are also featured on the back of the digipak which is in keeping with the conventions I have seen. The design on the CD itself is very simple. The bright bold yellow makes it stand out with the words daft punk simply written on as well as two logos. Overall I think the digipak works well and follows many of the conventions we have seen so far, it is also in keeping with the house genre and should appeal to that target audience. 

Our Target Audience (TC)

Typical Male Target Audience: 

• Fashionable clothing from high street brands
• Uses face book and you tube either at home or on mobile device to listen to music or watch videos.
• Wears music related clothing
• Interested in a range of genres
• Goes out clubbing or to concerts/gigs regularly
• Has a disposable income to some extent (those not at uni)
• Goes to festivals and would travel to see a act or band
• Shops at top man, river island and other similar stores 
• Downloads music on I tunes and owns an MP3 phone and Ipod
• Facebook Likes might include, Deadmau5, Adidas, band Facebook pages
• TV watched could include the Simpsons, Family Guy, Game of Thrones

Typical Female Target audience.

• Goes out to night clubs
• Similar interest to boys but prefers female vocal singers 
• Enjoys dressing up to go out
• imitates celebrity fashion and appearance, still a sense of aspiration
• Disposable income spent on going out, clothes , accessories
• watches videos on mobile device and at home
• Music videos played very often in the house
• Uses you tube, Facebook and twitter as well as other sharing sites like Instagram.
• Facebook Likes might include, Rhiannah, Radio 1, Annie Mac.
• TV shows regularly watched, Big brother, the apprentice, come dine with me 

Vodcast 4 - Digipak Conventions + Initial Idea

Here is a vodcast going over some conventions of the recent digipaks i've analysed.

Shooting Schedule #3

Now that we have extended our idea to include a new character the traveller, we are going to get some initial footage and experiment with costumes. The idea is to make the traveller look wacky and enigmatic and we hope to achieve this look in the footage. This is also important as we can get feedback on the outfit and make improvements for the next shoot. 
Footage we hope to get:

• Traveller leaving house
• Footage with costume
• Party sequence footage with DJ decks

Location - Tom's House

Equipment - HD Camera, Fig-rig, Tripod

Group member - Tom

Podcast 2 - Digipak and Magazine Ad

Here's some info on planning and filming as well as details on our research into the ancillary texts.

Podcast 1 - Meet The Group

Here's our first podcast giving information about the group and our company as well as future plans and ideas.

DIGIPAK Eg. 3: Paul Westerberg - Stereo

This digipak for Stereo feature a close up image again in black and white of the artist looking into the camera. The name of the song and the artist are written centrally at the top of the cover in a worn down font. In the bottom right of the cover it says its written in realistic stereo sound. On the spine of the pack there is the artist and album names again as well as the record labels ad logos. CD number again is noted at the bottom of the spine. 

On the inside of the pack there are a few words from the artists and the song names with lengths of each song. Copyright information is also featured at the bottom of the inside of the cover. It also gives the names of the other band members and a link to the website. On the other side there is a picture about the documentary included in the pack which also acts as a sleeve for this video. This CD also include information on the record labels and copyright. The CD itself has the name of the artist written on it and copyright information written all the way around the outside of the CD. 

On the inside on the right there is details about the artist and the album making. The design throughout the pack is constant slightly western theme. There is more copyright info as well as things about the designer and management. On the back there is the song list placed to the right again with the caption 'Recorded In Realistic Stereo'. There is a bar code at the bottom centre and more writing about copyright and record label in small font including an email address and website. 

DIGIPAK Eg. 2: The View - Hats Of To The Buskers

The front of the digipak for this includes the title of the band and album as well as a graffiti print with various text. The front is mainly black and white apart from the hard which looks like its painted in pink and green. Another thing to note is the inclusion of the sticker on the front of the pack which gives details about the singles on the album and the CD number. 

On the spine of the CD again there is the name of the album and band in a small font as well as the CD number. There is no logos on the edge of the pack which from what i've seen is uncommon with the format. On the inside there is a picture of the different band members jumping through the air in black and white. The lack of lyrics or other information all seems to be uncommon with the digipak format. 

The CD is placed within a sleeve which is inside the left fold of the pack. On the sleeve there is a picture frame with the text 'Dreams, Romance and Excess'. On the back of the sleeve in the bottom right the CD number is noted once again. On the CD itself there is the same heart fro the front cover printed as well as a logo for the record label and copyright information in a small font around the outside. 

 On the back of the pack there is an image to the right depicting graffiti and artwork similar to that on the front cover. The song names are listed on the back in the same pink and green as before, also the song names are written in a variety of different fonts. On the bottom right there is a bar code. On the bottom left there is a logo for the record label '1965 Records'. There are links also to various websites such as the myspace, band website and record site. In a slightly smaller font under these the is copyright information and the year the CD was produced. 

Animatic

This an animated storyboard with clips of sample footage and possible locations throughout hopefully giving you a better idea of what the video is going to be about.

DIGIPAK Eg. 1: Ignacio Fernandez - Buscare

The first point to make about the digipak is the bright contrasting colours on the front of the case. The reds, oranges and yellows give the pack a distinctive spanish theme related to the artist as well as connotations of sun and warmth. The guitar he is holding is coloured bright yellow, however the man holding it has been made sepia in order to make the guitar stand out. The words on the front also stand out against the white background in red and orange. 

On the inside of the pack there is a brown paper like texture to the design. The song names line the inside of the pack on the right along with details about vocals, guitar and percussion players as well as things like the producers at the bottom. On the right side there are lyrics to 3 different songs and a picture of 3 band members looking out into the distance. All of the text is in spanish which gives a clear indication of the target audience to this product. On the outside of the right fold there is a picture of Ignacio standing with the guitar case and a white shirt against the same paper brown background as before. 

On the edge of the sleeve there is detail of the record company 'CM Records' as well as the CM records logo. The artist and album are also noted along with the number of record. On the back of the case there is a lost of al of the songs as well as the length of the track. The pack also includes a video clip playable on Pc and Mac. There is also detail about the artist and the style of music and genre he plays, again in spanish. At the bottom of the pack there is information about the different instrument players. It also includes record label, CD type and a bar code. 

There is also a link to a website in the bottom left hand corner making it easy for fans to find out further information about the artists. There is also copyright information in a small font at the bottom of the pack at the back. The digipak overall is aesthetically pleasing and is very eye catching to someone looking to purchase it due to the colours on the album. 

Vodcast 3 - Research Into Sub-Genre

A little vodcast on the conventions of the Nu metal sub-genre. This was part of our task to look into specific conventions from a sub-genre. 

New Quack Cuts Logo

I decided to make a 2D logo for quack cuts to go on any future vodcasts and team videos. I made it using After Effects CS6. The logo is simple yet effective, the font used was 'Colours Of Autumn' from dafont.com.

Aesthetica Short Film Festival

On friday we took a trip to York to visit the Aesthetica short film festival. The first venue we went to was a music video screening as it ties in with our coursework. We watched the videos for about an hour before the first master class. There where a lot of interesting videos on show from all around the world. Some from England, Europe and the US. A lot of the videos where concept and narrative, most of them didn't have any performance aside from the rock video. One video that stood out to me was Fossil Collective - Let It Go which used great animation to tell a story and stop motion. 

The first master class we went to was the Warp Films: The Latest in Film Production - This master class featured a talk from Barry Ryan head of production at Warp films, one of our exam case study s last year. The talk went over: The history of Warp, Details about films they have made and film making in the future. He went over in detail some of the challenges and successes of the Warp films along with Warp X and a bit about working with digital technology as well as the 10th anniversary of the company. The talk was insightful and interesting and should help us when it comes to re-sitting the exam in January. We also got to see a short comedy film called 'Cook Book' in the break between the two masterclasses. It managed to get the comedy across well without using any dialog which shows the importance of mis-en-scene and acting. 

The second talk was Danny Cohen on cinematography. It was an interview format in which we where played a clip from a film he has done camera work on. We saw extracts from Pierrepoint, This Is England and The kings speech. He talked out using different techniques about shooting different genres and films with different film sizes. He also talked about challenges for filming Les Miserables a new feature and live performances. He also took questions from the audience.    

Vodcast 2 - Electronic/House Genre Conventions

This is a vodcast on the conventions we have noted from analysing videos from our chosen genre, the whole group features in this one. Edited by me.

Schedule For This Term

Deadline(s)

In most cases there will be a blog post with further information on any homework set. Dates below reflect the days we have a Media lesson. WEEK 9 (5-8 Nov): 8th: Treatment + animatic. WEEK 10 (12-15 Nov): 15th: Audience feedback on animatic (vodcast); sample scene1 WEEK 11 (19-22 Nov): 22nd: sample scene2 WEEK 12 (26-29 Nov): 29th: Separate vodcasts on the Cs+Cs of each ancillary. It would be useful to produce a 3rd sample scene, but this is optional. WEEK 13 (4-6 Dec): 5th: Blog proofread incl. all links lists for each assessment criteria + evidence (incl. URLs) of application of 3+ theories from each of the 5 Q1b areas (MANGeR) WEEK 14 (10-13 Dec): 10th: R.Cut1. 11th: Ancillaries (both) draft 1. WEEK 15 (17-20 Dec): 19th: Self-assessment on each of the criteria incl. relevant links + info. List plans to improve further. 20th: R.Cut2, reflecting feedback on C.Arts Eve

Coursework Pitch Video

Here is the pitch I did to the class about my idea for the coursework.

Music Video Conventions For Vodcast 2

These are some of the conventions I have noted from the music video I have analysed on our genre.

• Intertexuality: Signatune, Ghosts 'n' Stuff
• Continuity Editing: Signatune, Supalove, Levels, Embody, Ghosts 'n' Stuff
• Dis-Continuity Editing: Centipede, Ruffneck
• Diegetic Sounds: Signatune, Embody
• Lip Syncing: I Love U So, Supalove, Ruffneck
• Club/Party Scenes: I Love U So, Ghosts 'n' Stuff, Hungry Hearts
• Artist Linked With Video: Supalove, Levels, Hungry Hearts
• Dance Moves: Supalove, Levels, Embody
• Cutting To The Beat: Supalove, Embody, Centipede, Hungry Hearts
• Colour Distortion: Supalove, Ruffneck
• Special Effects: Levels, Centipede
• Blurred Camera: Ghosts 'n' Stuff, Ruffneck
• Extreme Sports: Ghosts 'n' Stuff
• Fight Scenes: Ghosts 'n' Stuff, Ruffneck
• Narrative Enigma: Centipede, Signatune
• Multiple Layering: Ruffneck
• Slow Motion: Ruffneck, Ghosts 'n' Stuff, Hungry Hearts
• Snorricam: Ruffneck, Hungry Hearts

Eg. Video 20: Nause - Hungry Hearts

Artist: Nause
Song: Hungry Hearts
Genre: House
Year: 2012




The video starts out with the ident of the record label company and text introducing the song. The opening starts of focus as two boys walk towards the camera wearing leather jackets with slicked back hair. The camera cuts quickly as the boys walk through a shop with a two shot following them. 

They pick up some drink cans labelled nause on them which links the band into the videos narrative. One boy drinks the can whilst the other sprays a passer by with the liquid from the can. They run away through the streets with different shots such as a birds eye view. 

We then see the boys walk into universal studios which is the who the act is signed by. The boys get spoken too by two men a slow motion is used to enforce the bored look on their faces. The camera flashes and cuts and the boys try to enter a club however are turned down at the door. They then encourage girls waiting in line to come with them walk through the street again with what seems like a snorricam effect. 

The video cuts between them on the streets and a party scene this cutting increases in frequency as the song builds up and they enter the party scene with the girls from earlier. There are lots of flashing effects used to imitate a strobe light. At the end of the video it just cuts to the two boys stood in a tunnel with a black dog and then cuts to black.
 What we took from the video:

• Shot types
• Edting pace variation
• Slow motion effects
• Party scene ideas

Shooting Schedule #2

The next shoot will involve filming mountain biking footage on the moor. The footage could potentially be used in the final product. We are still experimenting with a new song choice so we are going to have to see how the footage links in with different songs. This shoot can also be used as part of the location scout. 
What we hope to film: 

• Mountain biking footage
• Moors scenery 
• Location scout

Location - Ilkley Moor

Equipment - HD Camera, Fig-rig, Tripod

Group member - Tom